10 Best Lingerie Brands in India That Redefine Everyday Comfort

Great lingerie isn’t just about style—it’s about feeling confident, supported, and comfortable in your own skin. Over the years, Indian lingerie brands have stepped up to meet the modern woman’s need for functional, body-positive, and breathable innerwear. From seamless basics to elegant lace, there’s something for every mood, outfit, and body type.

If you're upgrading your top drawer, these are 10 lingerie brands in India that combine comfort, innovation, and thoughtful design—starting with a brand that’s making everyday wear effortless.

1. Everyday Intimates – Innerwear That Works As Hard As You Do

Everyday Intimates understands that lingerie should feel as natural as your favorite loungewear. Their range focuses on lightweight fabrics, smooth silhouettes, and wire-free support that doesn’t sacrifice style. Designed for all-day comfort, their bras and panties make ideal companions for long workdays, lazy Sundays, and everything in between.

Whether it’s a breathable T-shirt bra or a barely-there brief, the fit is always soft, seamless, and just right.

🔗 Shop Everyday Intimates

2. Zivame – Tech-Driven Fit Meets Trendy Picks

Zivame has built a strong digital presence by making bra shopping smarter. With its Fitcode tool, wide product selection, and personalized recommendations, it’s made lingerie more accessible than ever. Whether you're shopping by size, occasion, or style, Zivame makes it simple to find the right match.

3. Floret – Simplicity Meets Softness

Floret has mastered the art of minimalism. With a collection that favors wireless designs and cotton-rich comfort, this brand is ideal for women who want no-fuss lingerie that still feels feminine. Its clean cuts and breathable textures make it a reliable choice for daily wear.

🔗 Explore Floret

4. Clovia – Colorful, Affordable, and Fun

Clovia brings energy to lingerie with quirky prints, bold colors, and youthful designs. Its collections are playful yet practical, offering options from activewear to nightwear—without breaking the bank. Perfect for the style-conscious shopper who loves variety.

5. Enamor – Where Fit Meets Elegance

Sophisticated yet subtle, Enamor’s bras and briefs offer just the right balance of support and style. From full-coverage bras to lacy numbers, each piece is designed with the Indian body in mind, ensuring both functionality and grace.

6. Sherry Lingerie – Everyday Pieces With a Stylish Spin

Sherry Lingerie focuses on comfort-forward pieces with a modern look. With sleek designs and supportive silhouettes, the brand combines ease of wear with a contemporary aesthetic. A great pick for women who want chic everyday essentials.

🔗 Visit Sherry Lingerie

7. Amante – Luxurious Lingerie for the Modern Woman

If you're after a polished look, Amante delivers with smooth finishes and elevated styles. The brand blends international design standards with everyday utility, making it ideal for everything from boardroom to brunch.

8. Little Lacy – Feminine Touches, Everyday Wearability

Little Lacy offers an elegant selection of soft bras and delicate details, designed for comfort and style. Their use of lace and pastel shades adds a subtle romantic flair—perfect for those who love pretty and practical.

🔗 See More from Little Lacy

9. Jockey – Classic, No-Nonsense Comfort

Jockey is a household name, trusted for its durable basics and clean designs. Its range of bras and panties is perfect for women who want long-lasting comfort with zero drama.

10. Shyaway – Trend-Driven and Budget-Friendly

Shyaway is a solid choice for the woman who loves options. Known for frequent sales and bundle deals, it offers everything from push-up bras to wireless bralettes—great for anyone looking to experiment without overspending.

Wrapping It Up

There’s no one-size-fits-all when it comes to lingerie. Your perfect fit is a blend of your lifestyle, preferences, and comfort zone. Whether you're starting with breathable basics from Everyday Intimates, exploring chic styles from Floret, or adding bold pieces from Clovia, India’s growing lingerie scene has something for everyone.

Choose what feels good—and wear your confidence, every day.